2020 - Conceived as a complementary item to enhance the allure of our essential oil offerings, soap creation emerged as an unexpected triumph at HULDRA.

After recognizing that men formed a significant portion of our customer base, though often discreet about their interest for premium grooming products, Pierre Olivier and Sean were inspired to introduce a line celebrated for its unmatched quality and distinctiveness. Faced with limited choices in men's personal care, they aimed to fill the gap by creating a product that men would proudly showcase, transforming this secondary venture into a cornerstone of our merchandise. 

2023 - HULDRA soap just works wonders, and reflects an unwavering commitment to quality in personal mens care.